About Us

David Alexander was officially born in 2017 with the aim of combining nature and well-being through quality products. Our story unfolds between two poles of the Peninsula: Florence, our hometown, and Milan, the nerve center of our production.

With a ten-year commitment in the world of cosmetics, the brand develops a philosophy of closeness with the customer: not a mere act of purchase, but an experience. Using our products means creating a daily ritual for achieving well-being.

We were born with one purpose: to generate a bond with the future. Our company has a long-term vision, which is why we chose an important name like that of our son. David Alexander is not just a brand, but an act of love and pride to be shared across generations

Since our first product, we have been committed to creating unique and beneficial formulations. We do not care about quantity, but quality. We put the health of the person first, avoiding parabens and chemicals harmful to the skin.

Quality also means conscious production. Our products are made exclusively with natural preservatives and raw materials from organic farming . All this is a certification that benefits people and the environment, thanks to a work cycle that promotes eco-sustainability and recycling processes.